Indian Institute of Management Indore Campus
Indian Institute of Management Indore

Certificate Programme in Digital Marketing & Strategy Courses at Indian Institute of Management Indore Online

IndoreMadhya Pradesh
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Certificate Programme in Digital Marketing & Strategy in Indian Institute of Management Indore Overview

Indian Institute of Management Indore is a UGC-approved university known for academic excellence and industry-focused learning. The university offers online programs that encourage academic growth and meaningful understanding. The MA program enhances critical thinking, writing, and conceptual skills, preparing learners for academic, creative, and public service careers. Through Apna Advantage, students receive reliable support from enrollment to program completion.

Admissions Open
Duration12 Months
Yearly Fees₹170,000
ModeOnline
EligibilityFor working professional

Certificate Programme in Digital Marketing & Strategy Program Highlights

This program blends academic excellence with hands-on learning, ensuring students gain industry-relevant skills and real-world exposure.

Concept-Driven Curriculum

Study core theories with clear explanations, structured modules, and interactive content that enhances understanding.

Concept-Driven Curriculum

Critical Analysis Skills

Develop analytical thinking and writing skills through guided assignments, discussions, and reflective tasks.

Critical Analysis Skills

Academic Development Support

Receive structured guidance that prepares you for roles in education, writing, public service, and research.

Academic Development Support

Guided Learning Support

Learn with the help of faculty who encourage deeper understanding, critical thought, and conceptual clarity.

Guided Learning Support

Curriculum Snapshot

Semester Course Content

What will you learn ?

  • Introduction to Marketing Management
  • Introduction to Digital Consumers and Digital Marketing
  • Understanding the Customer
  • Search Engines: Organic Search and Keywords
  • Search Engine Advertising
  • Display Ads and Targeting
  • Social Media Strategy
  • Influencers, Communities and Online Reputation
  • Email Marketing and Affiliates Marketing
  • Landing pages, Microsites, and Mobile Apps
  • Digital Marketing analytics: Data Sources
  • Frameworks for Evaluation
  • Attribution Issues and Experimentation
  • Digital Marketing Strategy Planning, Execution, Assessment, and Refinement

Online Certificate Programme in Digital Marketing & Strategy Course Fees

EASY EMI OPTIONS

EMI STARTS FROM

₹ 14,166/month

ELIGIBLE FOR ₹10,000* CASHBACK

COURSE FEES

₹1,70,000

Cashback offer

Claim up to 10,000* EMI Cashback

Apply now to avail your cashback offer on course admission

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Potential Career options for the Certificate Programme in Digital Marketing & Strategy Graduates

Job Profiles

Content Writer

Academic Researcher

Public Relations Executive

Social Worker

Industries

Education

Media & Communication

Public Administration

Non-Profit Organizations

Eligibility for online Certificate Programme in Digital Marketing & Strategy Program

Educational qualification

Minimum Graduate or Diploma Holder (10+2+3)

Grades

<h3>ELIGIBILITY</h3><p>Minimum Graduate or Diploma Holder (10+2+3)</p><br><h3>Who is this Programme for?</h3><p>The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.</p><ul><li>Graduates who want to increase their industry-readiness</li><li>Early professionals aspiring to shift to digital marketing roles</li><li>Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact</li><li>Senior managers and leaders keen on reimagining growth by learning about the modern digital customer</li><li>Consultants and entrepreneurs who want to reach new customers</li></ul>

College Brochure

Download brochure for complete overview

Admission Process for Indian Institute of Management Indore University

Everything you need to know about getting into Certificate Programme in Digital Marketing & Strategy program for the Indian Institute of Management Indore university

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Commonly asked questions