1st Semester
Course 1
- Intelligent Economics for Managers
- Accounting for Managerial Decisions
- Marketing theory and practice
- Operations Management
- Organizational Behaviour
Apna Advantage Assured
Online MBA in Marketing at Alliance University
Bangalore
4Rating
UGC Entitled
NAAC A+ Accredited
NIRF Ranked
1200+ Students enrolled in last 30 days
About Online MBA in Marketing at Alliance University
The Online MBA in Marketing at Alliance University is designed for graduates and working professionals who aspire to build expertise in strategic marketing while strengthening their overall business management and leadership capabilities. Offered through the Centre for Distance and Online Education (CDOE), the programme combines core management education with specialised marketing knowledge to prepare learners for leadership roles in today's highly competitive and digitally driven business environment. The curriculum develops a strong foundation in finance, accounting, human resource management, operations, organisational behaviour, business strategy, and analytics before introducing advanced marketing concepts that help professionals make customer-centric and data-driven business decisions.
The programme explores key marketing domains such as consumer behaviour, brand management, digital marketing, integrated marketing communication, sales management, product management, marketing analytics, customer relationship management, and market research. Through practical case studies, live projects, assignments, presentations, and business simulations, learners gain the skills required to create effective marketing strategies, improve customer engagement, and drive sustainable business growth.
Designed with flexibility in mind, the Online MBA enables students to attend live online classes or access recorded lectures through an advanced Learning Management System (LMS). Learners receive academic mentoring, career guidance, placement assistance, and opportunities to collaborate with peers and faculty members throughout the programme. The industry-oriented curriculum ensures that professionals can immediately apply classroom concepts to real workplace challenges.
Curriculum Snapshot
Year 1
4 coursesEASY EMI OPTIONS
EMI STARTS FROM
₹1,60,000
COURSE FEES
₹1,60,000
EASY EMI OPTIONS AVAILABLE
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Fee Structure for Alliance University Online MBA in Marketing
The Alliance University Online MBA offers a structured fee payment option designed to make the programme more accessible for students and working professionals. The total programme fee is ₹1,60,000, covering the academic components and learning resources provided throughout the two-year programme. Learners can follow the applicable payment schedule specified during the admission process, rather than managing the entire programme cost at once.
Depending on the admission cycle and applicable eligibility criteria, students may also be eligible for scholarships, fee concessions, or other financial support offered by the university. Applicants are advised to check the latest official programme details and confirm the applicable payment schedule, inclusions, refund policies, and other fee-related terms before completing their admission.
Fee Component
Amount
Total Tuition Fees
₹1,60,000
EMI Starting at ₹6,666/month
Total Exam Fees
₹5000/Per Year
Registration Fee
₹5000
*Fees and course details are subject to change as per university updates
Career Opportunities after Marketing
Marketing professionals play an essential role in helping organisations understand customer behaviour, strengthen brand value, improve customer engagement, and drive business growth. The Online MBA in Marketing prepares graduates for leadership positions across traditional and digital marketing functions while developing strategic management capabilities.
Graduates can pursue careers in brand management, digital marketing, product marketing, advertising, sales leadership, customer experience, marketing analytics, consulting, business development, and strategic marketing across multiple industries.
Graduates can pursue careers in brand management, digital marketing, product marketing, advertising, sales leadership, customer experience, marketing analytics, consulting, business development, and strategic marketing across multiple industries.
Job Profiles
Industries
Download Brochure to get complete overview
Download Brochure to get complete Overview
Admission Requirements & Eligibility for Online MBA in Marketing
The Online MBA in Marketing is suitable for graduates and working professionals who wish to build careers in marketing, branding, sales, and business management. Applicants should possess a bachelor's degree from a recognised university in any discipline.
Candidates are required to complete the online application process and submit academic documents, identity proof, and other supporting documents as prescribed by the university. Since the programme is delivered entirely online, learners should have a reliable internet connection and a laptop or desktop computer for attending live classes, accessing study materials, and completing assessments.
1
Reserve Seat Online
Reserve your seat from Apna advantage
2
Talk to Counsellor
Our team will connect with you to guide you through the next steps.
3
Complete your application
Submit the required documents and complete the application process with your counselor's help.
4
Pay the Course Fee
Once everything's in place, you can proceed to pay the course fees and secure your admission.
Documents Required For Admission:
- Scanned Copy of a Passport-size Color Photograph.
- Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
- KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
- Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).
Online MBA Learning Experience at Alliance University
The Online MBA in Marketing provides a flexible and interactive learning experience that enables professionals to continue working while pursuing higher education. Students attend live online classes conducted by experienced faculty members and can revisit recorded lectures at any time through the university's Learning Management System.
The curriculum incorporates business case studies, marketing projects, branding exercises, digital marketing campaigns, presentations, quizzes, and collaborative assignments that help learners apply theoretical concepts to practical business scenarios. Students also receive academic mentoring, placement assistance, career guidance, and opportunities to interact with peers from diverse professional backgrounds.
The programme concludes with a capstone project that enables learners to solve real business challenges by applying marketing strategies, research methodologies, analytical tools, and management frameworks.
The curriculum incorporates business case studies, marketing projects, branding exercises, digital marketing campaigns, presentations, quizzes, and collaborative assignments that help learners apply theoretical concepts to practical business scenarios. Students also receive academic mentoring, placement assistance, career guidance, and opportunities to interact with peers from diverse professional backgrounds.
The programme concludes with a capstone project that enables learners to solve real business challenges by applying marketing strategies, research methodologies, analytical tools, and management frameworks.
Flexible Online Learning
Attend live classes or access recorded lectures at your convenience.
Practical Marketing Projects
Case studies, branding exercises, and digital marketing campaigns.
Interactive Learning
Collaborative assignments, quizzes, and faculty-led discussions.
Career Support
Academic mentoring, placement assistance, and career guidance.
FAQs for Alliance University Online MBA
Yes, the programme is specifically designed for professionals who want to enhance their marketing and leadership skills while continuing their full-time careers.
The MBA degree is awarded by Alliance University, a UGC-entitled university accredited with an A+ Grade by NAAC.
Students gain expertise in digital marketing, consumer behaviour, brand management, market research, customer relationship management, sales management, integrated marketing communication, and marketing analytics.
Yes, the curriculum includes case studies, live projects, business presentations, assignments, and a capstone project to provide practical industry exposure.
Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, Product Marketing Manager, Business Development Manager, Marketing Consultant, CRM Manager, and Marketing Analyst across multiple industries.
Yes. Alliance University provides career guidance, resume-building assistance, interview preparation, employability workshops, and placement assistance to support learners' career growth.
Yes, the programme offers flexible online learning through live classes and recorded lectures, allowing working professionals to balance their education with their careers.
