Online MBA in Marketing Campus
Online MBA in Marketing Campus
Apna Advantage Assured
Online MBA in Marketing Campus

Online MBA in Marketing at Liverpool University

Techopolis
4Rating
AACSB Accredited
WES Recognised

1200+ Students enrolled in last 30 days

About Online MBA in Marketing at Liverpool University

An MBA from Liverpool University is ideal for individuals seeking to master leadership skills and make value-driven choices using advanced marketing strategies. This program integrates the components of a leading, accredited MBA with advanced marketing skills. Students will see how marketing strategies, including branding and digitally driven frameworks, allow organizations to engage customers and create value.

In addition to the core components of an MBA, this program helps students frame advanced marketing skills in the context of the current business environment. Students will be able to manage brands, engage customers, and communicate effectively across marketing channels. This will help students create and sustain competitive advantages for their organizations.

A key focus of this program is the integration of marketing theory with practice. Students use marketing theory to create solutions for case study organizations, marketing challenges, and projects involving marketing in the workplace. As this program is delivered fully online, working professionals participate as students. Participants in this program will have easy access to a vast array of digital resources, recorded lectures, live lectures, and personalized academic support.

Curriculum Snapshot

Year 1

13 courses

Leadership, People Performance & Communication

Course 1

  • Communicative Leadership: From Clarity to Connection
  • Principles of Effective Business Communication
  • Role of Emotions: Communicating with Clarity and Empathy
  • Personality: Attributes and Inner Qualities of a Leader
  • Team Process: Storytelling as a Leadership Tool
  • Strategic Leadership and Organisational Vision
  • Leading Organisations Through Change
  • The Inner Leader and the Power of Story
  • Structuring and Delivering Effective Presentations
  • Persuasive Communication to Enhance Performance
  • Managerial Decision Making in a Complex Environment
  • Managerial Decision-Making Biases
  • Managerial Decision Making

Marketing Management and Sales

Course 2

  • Marketing Foundation and Customer Value
  • Marketing Foundations: Growth and Customer Value
  • STP Strategy and Positioning
  • Sales and Distribution Management
  • Understanding the Sales Process
  • Territory Planning and Key Account Management
  • Marketing Mix in Practice
  • Product, Brand Experience and Pricing
  • Integrated Marketing Communication
  • Data-Driven and Digital Marketing
  • Data-Driven Marketing Decisions
  • Digital Marketing and Effective Measurement
  • Assets and Creatives in the Digital Mix
  • Marketing Analytics and Dashboards

Accounting & Finance

Course 3

  • Accounting Fundamentals
  • Role of Accounting in Decision Making
  • Building Blocks of Accounting
  • Processing Financial Transactions
  • Preparing Position Statements
  • Preparing the Cash Flow Statement
  • Analysing Financial Statements
  • Horizontal, Vertical, and Trend Analysis
  • Ratio Analysis
  • Financial Forecasting and Modelling
  • Basics of Financial Statement Forecasting
  • Forecasting the Three-Statement Model
  • Principles of Corporate Finance
  • Time Value of Money
  • Estimating Cash Flows
  • Evaluating Projects
  • Working Capital Management
  • Corporate Valuation
  • Fundamental Principles of Valuation
  • Intrinsic Valuation
  • Relative Valuation

Business Strategy & Economics

Course 4

  • Foundations of Business Strategy
  • What Is Strategy and Why It Matters
  • Emergent Strategy, Stakeholders, and Strategic Models
  • Analysing the Company Environment
  • External Environment Analysis
  • Porter's Five Forces and Strategic Groups
  • Internal Environment Analysis
  • Applying VRIO, Value Chain Analysis, and Dynamic Capabilities
  • Competitive Strategy and Competitive Dynamics
  • Competitive Strategy
  • Strategic Positioning and Competitive Dynamics
  • Economic Foundations of Managerial Decisions
  • Fundamentals of Managerial Economics
  • Market Forces: Demand and Supply Analysis
  • Market Structure and Firm Strategy
  • Elasticity and Its Applications
  • Consumer and Producer Behaviour

Data-Based Decision Making

Course 5

  • Business Analytics and Data Literacy
  • Introduction to Analytics and Data-Driven Decision Making
  • Applications of Analytics Across Business Domains
  • Statistical Foundations for Managers
  • Numerical and Graphical Summaries
  • Probability, Bayes' Theorem, and Applications
  • Random Variables and Probability Models
  • Sampling and Confidence Intervals
  • Software and Data
  • Software Programming (R and Python)
  • Data Extraction and Handling (SQL)
  • Time Series Analysis and Forecasting
  • Time Series Basics
  • Foundations and Regression Methods
  • Exponential Smoothing Methods ARIMA Models
  • Model Comparison and Advanced Applications

Operations and Supply Chain Management

Course 6

  • Operation Foundations
  • Introduction to Operations Management and Process Design
  • Managing Service Operations and Variability
  • Lean, Agile, and Quality Systems
  • Supply Chain Fundamentals
  • Fundamentals of Supply Chain Management
  • Network Design and Location Strategy
  • Forecasting, Demand Planning, and Coordination
  • Inventory Management
  • Supply Chain Execution
  • Procurement and Vendor Management
  • Logistics and Transportation
  • Warehousing and Distribution
  • Advanced and Strategic Supply Chains
  • Operations Strategy
  • Sustainability in Operations and Supply Chains
  • The Future of Operations Management

Building with AI

Course 7

  • Foundations of AI, Machine Learning, and Generative AI
  • What AI, Machine Learning, and Generative AI Actually Are
  • Supervised, Unsupervised, and Reinforcement Learning
  • How Large Language Models Work Prompts, Tokens, and Context Windows
  • Prompt Engineering for Business Tasks
  • Spotting AI Opportunities in the Business
  • Mapping Processes Suited to AI
  • Framing Business Problems as AI Solutions
  • Build, Buy, or Automate Decisions
  • Feasibility, Cost, and Risk Assessment
  • Building AI-Powered Workflows and Agents
  • No-Code and Low-Code Automation
  • Connecting Data, Models, and Tools
  • Designing a Simple AI Agent
  • Prototyping, Testing, and Deployment
  • Building a Working Prototype
  • Testing and Evaluating Outputs
  • Measuring Productivity and Impact
  • Responsible Use and Guardrails

Generative AI for Business Leaders

Course 8

  • The Generative AI Landscape for Leaders
  • From Traditional AI to Generative AI
  • Capabilities and Limitations of Generative AI
  • The Tools Shaping the Market
  • Reading the Hype Cycle Critically
  • Generative AI and the Way Organisations Work
  • Impact on Workflows and Roles
  • Redesigning Processes Around AI
  • Productivity and Quality Trade-offs
  • Change Management for AI Adoption
  • Strategic Opportunities and Risks
  • Generative AI as an Innovation Enabler
  • Competitive Advantage and Disruption
  • Risks: Accuracy, Bias, Intellectual Property, and Data Privacy
  • Governance and Responsible AI
  • Integrating Generative AI into Strategy
  • Embedding AI in Business Models
  • AI in Products and Service Delivery
  • Building the Business Case and ROI
  • Crafting an AI Adoption Roadmap

AI Leadership, Ethics & Responsible Transformation

Course 9

  • Leading Yourself and the Transformation
  • Frameworks for Leadership Self-Reflection
  • Personal Development and a Growth Mindset
  • Leading Organisational Transformation
  • Building Change Readiness
  • The Ethics of Organisational Change
  • Ethical Dimensions of Change
  • Balancing Competing Stakeholder Interests
  • Social Responsibility and Inclusion
  • Formulating Ethical Policy Recommendations
  • Leadership in Crisis
  • The Leader's Role in a Crisis
  • Ethical Change Management
  • Decision-Making Under Pressure
  • Communicating Through Uncertainty
  • Cultures of Innovation and Continuous Improvement
  • Ethical and Change-Oriented Leadership
  • Cultivating Creativity and Innovation
  • Psychological Safety and Inclusion
  • Sustaining Continuous Improvement

Digital Marketing Channels Deep-dive (Specialisation)

Course 10

  • Digital Marketing Channels and Metrics
  • Social Media Marketing
  • Search Engine Optimisation and Marketing

Branding and Communication (Specialisation)

Course 11

  • Building a Brand
  • Integrated Marketing Communications
  • B2B Marketing

Applied Business Research (1 Month)

Course 12

  • Types of Research
  • Research Process
  • Research Project Management
  • Report Writing and Presentation

Strategic Business Consultancy Project (3 Months)

Course 13

  • Learners complete a research-based consultancy project in their chosen domain
  • Strategy: Digital expansion strategies, market entry, digital transformation, manufacturing efficiency
  • Marketing: Loyalty programmes, marketing campaigns, digital marketing, e-commerce market research
  • Additional functional domains aligned with the selected MBA specialisation

Online MBA in Marketing Fees

EASY EMI OPTIONS

EMI STARTS FROM

EMI Starting at ₹40,416

COURSE FEES

₹5,10,000

Cashback offer

EASY EMI OPTIONS AVAILABLE

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Fee Structure for Online MBA in Marketing at Liverpool University

Fee structures for the Online MBA in Marketing are created keeping in mind working professionals. Most of the time, major aspects of the program are accessible via flexible payment options. Financing options, as well as, flexible payment assistance are available according to the admission cycle and program policies. To learn more about the payment options, enrollment details and program policies, students should refer to the latest admission guidelines. This must all be completed prior to the submission of the application.

Fee Component

Amount

Total Tuition Fees
₹5,10,000 without immersion
EMI Starting at ₹40,416
₹7,15,000 with immersion
EMI Starting at ₹59,583
Total Exam Fees
0
Registration Fees
0

*Fees and course details are subject to change as per university updates

Career Opportunities after Online MBA in Marketing

Graduates of the Online MBA in Marketing are qualified for many of today's essential leadership roles. Mastery of the topics covered in the program, including strategic marketing, promotes graduates' abilities in digital marketing and brand strategy. Graduates are also equipped with skills and expertise in market research and business communication, as well as, consumer insights, leadership and sound decision making. The skills acquired through the program lead to roles such as Marketing Managers, Consultants, and Advertising Managers. Other opportunities available to graduates include positions as Digital Marketing Managers, Product Marketing Managers, Growth Marketing Managers, Customer Experience Managers, Brand Managers, Market Research Managers, Business Development Managers, Sales Managers, Communications Managers and Managers in Marketing. The online MBA in Marketing programs offers transferable skills which equips graduates for various corporate environments. There is high demand for graduates in corporate settings that require the integration of sound business strategies with marketing.

Job Profiles

Marketing Manager

Brand Manager

Digital Marketing Manager

Product Marketing Manager

Sales Manager

Market Research Analyst

Customer Relationship Manager

Growth Marketing Manager

Marketing Communications Manager

Business Development Manager

Industries

Fast-Moving Consumer Goods (FMCG)

Retail

E-commerce

Information Technology (IT)

Media & Entertainment

Advertising & Marketing Agencies

Banking & Financial Services

Healthcare & Pharmaceuticals

Telecommunications

Consumer Electronics

Online program brochure

Download Brochure to get complete overview

Admission Requirements and Eligibility for Online MBA in Marketing

Working professionals and graduates who wish to add to their management skills and marketing knowledge are the primary target of the Online MBA in Marketing. For admission, candidates are expected to have at least a bachelor's degree from an accredited institution or the equivalent.

The programme is open to people from all walks of life and all professions, including but not limited to marketing, sales, business development, finance, technology, consulting, engineering, and entrepreneurship. Since the programme is conducted fully online, applicants should have uninterrupted access to the Internet. They should also be willing to attend virtual classes and take part in online exercises and assessments.

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Online MBA Learning Experience at Liverpool University

The Online MBA in Marketing is flexible and has been specially designed for busy people. Learning has been conducted through an online learning system, which makes it easier for students to access recorded lectures, digital study materials and books as well as other academic resources and Virtual Libraries from anywhere.

Students are encouraged to interact with the teaching faculty, partake in discussions, and address questions through live online classes. Practical application fills a gap in the education process. Skills are developed through business case examples, projects, assignments, and business activities which promote and develop critical thinking and problem-solving skills.

Industry Ready

Learn through live and on-demand industry focused classes

Industry Ready

Global Opportunities

Build networks and gain industry insights.

Global Opportunities

Placement Assistance

Get job-ready with expert placement support.

Placement Assistance

Exhaustive Content & Resources

Access e-library resources and free Coursera content.

Exhaustive Content & Resources

Frequently Asked Questions for Online MBA in Marketing at Liverpool University

This program is designed for graduates, marketing professionals, entrepreneurs, business managers, consultants, and all professionals who seek advancement in their careers while building specialized marketing skills and business-focused leadership.

Courses available will include marketing strategy, managing brand marketing, digital marketing and CRM, marketing research and analytics, integrated marketing communications and business strategy, and other core MBA courses which cover finance, leadership and operations and management of organizations.

Yes. The Online MBA in Marketing is developed for working professionals who seek to attain their postgraduate degree while maintaining their full-time employment.

Graduates learn skills in strategic marketing, branding, and customer relationship management, along with digital marketing skills and communication. Furthermore, graduates learn leadership and business problem-solving skills along with the ability to make decisions based on data.

Graduates can find employment in technology, banking, healthcare, consulting, retail, and manufacturing, as well as in media and e-commerce, consumer goods, and multinational companies.

Marketing is a combination of creativity and technology along with customer insights and business strategy. An Online MBA in Marketing enables a professional to understand how consumer behavior is changing in order to craft more effective marketing strategies and strengthen brand equity while making better business decisions.