Online MBA in Digital Marketing Management at Amity University
Online MBA in Digital Marketing Management at Amity University
About Online MBA in Digital Marketing Management at Amity University
The Online Bachelor of Business Administration (BBA) with a specialisation in Data Analytics at Amity University is India's first Online BBA program offered by an institution that has recognition from the University Grants Commission (UGC) of India for its online courses. The program is offered from amityonline.com and has an overall duration of 3 years with 6 semesters of study towards completion of the degree (BBA), which will give you a strong foundation in both business acumen and the technical capabilities needed to make data-driven decisions using quantitative methods.
The program integrates both foundational courses in business (finance, marketing and management) and advanced specialisation courses in statistical analysis, data mining, predictive modelling & machine learning. Students will receive hands-on practical training using industry-standard tools such as Python, R, Tableau, Power BI, and SQL to collect, analyse and interpret data to support strategic decision making for businesses.
One of the highlights of this program is the opportunity for students to complete an internship with HCLTech (an international leader in providing technology solutions) during the execution phase of their projects (capstone), exposing them to a Global perspective on how real-world data is created and used by businesses. In addition, students will have access to over 350 hours of video lectures, case studies of real businesses and guidance from Global faculty members.
The Online BBA program will be delivered through Amity's Artificial Intelligence-powered Learning Management System (AMIGO), allowing you the flexibility to study from anywhere in the world at a time that suits you without sacrificing your work or social commitments.
Curriculum Snapshot
Semester 1
What will you learn ?
- Public Administration: Concept & Theory
- Indian Political System
- Introduction to Public Policy
- Political Theory an Introduction
- Professional Communication
- Term Paper
Semester 2
What will you learn ?
- Cognitive Analytics & Social Skills for Professional Development
- Dynamics of State Administration
- Law and Public Policy
- Public Personnel Administration
- Public Policy Concepts and Models
- Seminar
Online MBA in Digital Marketing Management Fees
EASY EMI OPTIONS
EMI STARTS FROM
EMI Starting at ₹9,375
COURSE FEES
₹2,25,000
EASY EMI OPTIONS AVAILABLE
Apply now to unlock benefits on course admission
Hurry! Only 2 seats remaining!!
Fee Structure for Online MBA in Digital Marketing Management
For students pursuing higher education via an online platform, Amity Online's fee structure for its BBA in Data Analytics Programme has been developed with fitment and accessibility at its core. The fee for this programme has been established via a structured payment system, which allows learners to pay fees on a semester, annual, or programme-wise basis. Additionally, students will have access to EMI facilities and/or other forms of financial support that will aid in the successful completion of the programme over its entire duration.
Moreover, the fee structure has been aligned with the overall mode of academic delivery, including the use of digital learning resources, participation in synchronous sessions, and the use of industry-aligned coursework to facilitate the provision of scholarships and discounts where applicable, according to the provisions set by the institution towards determining eligibility. The fee structure has been designed to enable students to focus on their studies while managing their financial responsibilities throughout the programme duration in a planned and flexible manner.
Fee Component
Amount
*Fees and course details are subject to change as per university updates
Career Opportunities after Online MBA in Digital Marketing Management
The following are some of the common job profiles that an individual can get: Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Strategist, Performance Marketing Analyst, and Brand Manager. The other job titles are Digital Strategy Consultant or E-commerce Marketing Manager.
There are several industries, like IT services, advertising agencies, the retail industry, banks, the media industry, and e-commerce companies that need digital marketing experts. Their responsibility would be campaign management, performance analysis, brand management, and more.
If the professionals gain more experience in this domain, then they can take up positions like Head of Digital Marketing or Chief Marketing Officer.
Job Profiles
Industries
Download Brochure to get complete overview
Download Brochure to get complete Overview
Admission Requirements & Eligibility
Due to not requiring an entrance exam and a simple and clear admissions criteria, applying for an Online BBA in Data Analytics at Amity University is an easy and straightforward process. The two main admissions periods are January and July, and admissions are done on a first come first serve basis.
Indian students must take Class 10 (10 years of formal schooling) and then Class 12 (12 years of formal schooling) in a state or central board. O Level and A Level certificates are needed for international students; diplomas, on the other hand, are not. For students with international credentials, a certificate of equivalence awarded by the Association of Indian Universities (aiu.ac.in) is needed.
The understanding and command of the English language should be adequate on the part of the applicants. The entire admission cycle must be carried out on the website, amityonline.com, where the applicant is expected to create a new account, select a specific program, complete the application request, make a secure payment, and wait for the confirmation of enrolment.
Reserve Seat Online
Reserve your seat from Apna advantage
Talk to Counsellor
Our team will connect with you to guide you through the next steps.
Complete your application
Submit the required documents and complete the application process with your counselor's help.
Pay the Course Fee
Once everything's in place, you can proceed to pay the course fees and secure your admission.
Documents Required For Admission:
- Scanned Copy of a Passport-size Color Photograph.
- Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
- KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
- Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).
Online MBA Learning Experience at Amity University
Each program's coursework is designed to allow students to interact with their teachers and fellow students in real time, participate in recorded lectures at their leisure, and be completely engaged at all times. Doubt clearance sessions are followed by peer discussion and group projects. 24/7 Amity's AI faculty member, Prof. Ami, is also available to answer questions and make customised study suggestions based on student needs.
The beSocial app transforms online learning into an interactive campus. Students can join clubs, attend webinars, connect with peers nationwide, and engage with academic and extra-curricular events, fostering a real campus feel. Amity also offers physical campus access all over India for orientation, mid-year, and convocations.
Career services are integrated to assist throughout the learning journey with tools for career exploration, individual counselling, resume and CV coaching, virtual job searches, and placement drives with 500+ employers. HCLTech adds job placements as internships, while students also benefit from TCS iON National Qualifier Test prep. It's all purposefully crafted to help students become career-ready on top of being academically ready.
Industry Ready
Learn through live and on-demand industry focused classes
Global Opportunities
Build networks and gain industry insights.
Placement Assistance
Get job-ready with expert placement support.
Exhaustive Content & Resources
Access e-library resources and free Coursera content.
FAQs for Online MBA in Digital Marketing Management at Amity University
The program duration is two years, divided into four semesters. However, students can complete it at a flexible pace through online learning.
Yes, the degree is awarded by Amity University and is recognised for employment across industries in India and abroad.
No, work experience is not mandatory. Fresh graduates and working professionals can both apply for the program.
Students gain skills in digital advertising, SEO, SEM, content marketing, social media strategy, web analytics, and digital campaign management.
The program includes exposure to tools and platforms such as Google Analytics, SEO tools, social media ad platforms, and content management systems.
Yes, the program is designed for flexibility, allowing working professionals to study without leaving their jobs.
Graduates can work as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, and Brand Managers.
Yes, Amity Online offers career services such as resume building, interview preparation, and job assistance through its industry network.
Yes, digital marketing is one of the fastest-growing fields due to increasing online business activity and strong demand for skilled professionals.
Take a look at campus
Amity University Online
Confused? Compare top colleges and choose the right one for you
EXCLUSIVE BENEFITS
EASY EMI
OPTIONS FOR
ADMISSION
DIRECT
DIRECT
TOP MNC
ACCESS
AI
INTERVIEW
PREPARATION