Indian Institute of Management Indore Campus
Indian Institute of Management Indore Campus
Apna Advantage Assured
Indian Institute of Management Indore Campus

Executive Programme In Advanced Marketing Management Courses at Indian Institute of Management Indore Online – Fees, Eligibility & Admission 2026

Indore
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1200+ Students enrolled in last 30 days

Overview of the Executive Programme in Advanced Marketing Management at IIM Indore

The Executive Programme in Advanced Marketing Management at IIM Indore is a one year programme that aims at working professionals. This programme focuses on the role of data in successful modern marketing and the importance of consumer centric and integrated channel marketing. This helps participants develop the skills they need to transition from thinking about marketing in a functional way, to thinking about marketing in a strategic way.

The design of this programme is such that participants learn the full range of skills needed to develop a customer centric and integrated marketing strategy. Skills covered in this programme include marketing strategy, consumer behaviour, digital marketing, brand management and even neuromarketing.

There are a total of 3 on campus classes in this programme. As a bonus, this programme adds a layer of teaching and learning that is otherwise missing in programs that are fully online. Participants receive a Certificate of Completion from IIM Indore and become lifetime alumni.

Admissions Open

Duration

12 Months

Total Fees

₹2,49,000

Mode

Online

Eligibility

For working professional

Key highlights of the Executive Programme in Advanced Marketing Management

This program blends academic excellence with hands-on learning, ensuring students gain industry-relevant skills and real-world exposure.

Industry-Aligned Curriculum

Design of the modules considers actual marketing use cases and marketing strategies, data, and digital and brand marketing.

Industry-Aligned Curriculum

Global Opportunities

Global ranking and alumni strength of IIM Indore ensures access to markets beyond India.

Global Opportunities

Placement Assistance

The combination of robust working alumni, faculty that encourage participants to take action and the credibility of the institution ensures placement.

Placement Assistance

Exhaustive Content & Resources

Direct-to-device sessions, readings, cases, studies, quizzes, and capstone projects available on demand.

Exhaustive Content & Resources

Why Choose IIM Indore for the Executive Programme in Advanced Marketing Management?

IIM Indore is an institution of national importance as per the IIM Act, 2017, and is promoted by the Ministry of Education. As such, selecting the EPAMM with IIM Indore means choosing an option that is academically and practically beneficial. With a NIRF 2022 ranking of 7th and a Financial Times ranking of 94th in 2021, IIM Indore is undoubtedly one of the best management institutions in India. Designed to cater for the needs of working executives, every module of the programme connects to real business and leadership challenges.

The faculty of the programme have invaluable research and industry experience in consumer behaviour, pricing, neuromarketing, digital advertising, sports marketing, among others. The programme employs a mixed methodology, integrating

100%

Placement Rate

600+

Students Placed

24-26 LPA

Average Package

300%

Salary Hike

Eligibility Criteria for the IIM Indore EPAMM

Candidates must have a Diploma (10+2+3), Bachelor's Degree (10+2+3 or 10+2+4), or Master's Degree (or equivalent) from a college or university accredited by the Association of Indian Universities, UGC, or AICTE. A minimum aggregate of 50 percent marks at all the years of the qualifying Diploma, Bachelor's, or Master's degree is required.

Eligibility Requirements

  • A minimum of five years of postqualification full-time work experience is required. Internships and trainee positions will not be considered as full-time work experience.
  • This program is mainly aimed at marketing professionals who aspire to transition to higher level and leadership positions.
  • This program is also aimed at senior managers working in marketing and wish to refresh their knowledge with current tools and techniques.
  • Selection of candidates will be based on the evaluation of the candidate profile and will be subject to the fulfillment of the eligibility criteria given above.

Grades

College Brochure

Download Brochure to get complete Overview

Detailed Course Curriculum

Segmentation

6 Months

What will you learn ?

Pricing

6 Months

What will you learn ?

Distribution

6 Months

What will you learn ?

Promotion

6 Months

What will you learn ?

SWOT Analysis

6 Months

What will you learn ?

Target Market Selection

6 Months

What will you learn ?

Marketing Mix Strategy

6 Months

What will you learn ?

Tactics Development

6 Months

What will you learn ?

Quantitative Techniques

6 Months

What will you learn ?

Qualitative and Interpretative Approaches

6 Months

What will you learn ?

Psychological

6 Months

What will you learn ?

Sociological, and Cultural Theories of Consumer Behaviour

6 Months

What will you learn ?

Customer Insights

6 Months

What will you learn ?

Measuring Marketing Effectiveness

6 Months

What will you learn ?

Planning through Data

6 Months

What will you learn ?

Building, Measuring, and Managing Brand Equity

6 Months

What will you learn ?

  • New Product Development, Innovation, and Product Management Process

Pricing Strategies and Distribution Channel Design

6 Months

What will you learn ?

Communication Mix

6 Months

What will you learn ?

IMC Strategy Development

6 Months

What will you learn ?

SEO

6 Months

What will you learn ?

SEM

6 Months

What will you learn ?

Paid and Owned Media

6 Months

What will you learn ?

Social Media Marketing

6 Months

What will you learn ?

Purchasing Journey

6 Months

What will you learn ?

Experience Design

6 Months

What will you learn ?

Neuromarketing

6 Months

What will you learn ?

Behavioural Decision Theories

6 Months

What will you learn ?

Omnichannel Retailing

6 Months

What will you learn ?

Marketing Vision

6 Months

What will you learn ?

Blending Traditional and Digital Channels

6 Months

What will you learn ?

Online Executive Programme In Advanced Marketing Management Course Fees

EASY EMI OPTIONS

EMI STARTS FROM

₹ 20,750/month

COURSE FEES

₹2,49,000

Cashback offer

EASY EMI OPTIONS AVAILABLE

Apply now to unlock benefits on course admission

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Potential Career options for the Executive Programme In Advanced Marketing Management Graduates

Job Profiles

Content Strategist

Research Analyst

PR Executive

Lecturer

Industries

Education

Media & Communication

Public Administration

Non-Profit Organizations

Admission Process to the Executive Programme in Advanced Marketing Management at IIM Indore

The structure of the admission process has been designed to facilitate the smoothest possible enrollment for senior professionals and business executives.

Step 1: Review Eligibility: Potential candidates will need to review the program specifications carefully and ascertain their match from the perspective of both education and work experience.

Step 2: Connect With Apna Advantage: Candidates may initiate the admission process via Apna Advantage. This provides candidates access to experienced counselors who provide support with the program details, eligibility, documentation, and the application process.

Step 3: Complete Application Process: Candidates will need to submit an application that contains their most up to date personal, academic, and professional details.

Step 4: Document Submission: Candidates will need to submit their education and professional documents, proof of identity, and any other required documents.

Step 5: Profile Evaluation: The submitted application will be assessed for the candidate's leadership and professional experience as well as the alignment of the candidate's profile with the program.

Step 6: Program Fee Payment: Candidates who have been selected will need to pay the program fee for completion of the admission process.

Step 7: Enrollment Confirmation: Candidates will receive confirmation of program enrollment and access to the program upon completion of the admission process.

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Career Prospects and Placement Support

The Executive Program in Advanced Marketing Management from IIM Indore seeks career marketers with the aspiration for rapid promotion into senior roles. As a result of this program, graduates will be positioned to pursue roles such as Chief Marketing Officer, Marketing Director, Brand Head, Digital Marketing Lead, Product Marketing Manager, and Customer Experience Strategist within FMCG, technology, retail, finance, education, and consulting environments.

While there is no official placement program at IIM Indore for participants of executive education, we create professional capital through institutional credibility, an executive education alumni network, and a 12 month peer network. Faculty with industry connectivity and business case studies along with a learning environment that reflects contemporary challenges of senior marketing positions contribute to the value of the program.

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Frequently Asked Questions (FAQs)

The total course fee for the Executive Programme In Advanced Marketing Management programme at Indian Institute of Management Indore is ₹2,49,000. The fee is typically structured and payable either semester-wise or annually, as per university guidelines.

The programme runs for 12 months and is delivered in a blended format, combining online live sessions on Saturdays and a 3-day on-campus immersion at IIM Indore campus in Indore.

A minimum of five years of full-time post-qualification work experience is required. Internships and trainee roles are not counted. Candidates must meet this criterion along with the academic eligibility.

Visit apnaadvantage.com to speak with a free education counsellor who will help you assess your eligibility, prepare your application, and guide you through the entire admission process at no cost.

No. Selection is based on candidate profile evaluation, taking into account academic qualifications and professional experience. There is no written entrance test required to apply.

Participants who meet the evaluation and attendance criteria receive a Certificate of Completion from IIM Indore. They are also accorded IIM Indore Executive Education Alumni status with associated membership benefits.

Participants must maintain at least 75 percent attendance. Falling below 75 percent attracts grade penalties. Attendance below 30 percent makes a participant ineligible for the certificate entirely.

Classes are held online via an Interactive Learning platform in Direct-to-Device mode, accessible on any device. Sessions run primarily on Saturdays, supplemented by some weekday sessions for timely completion.

It is designed for marketing professionals with at least five years of experience who want to move into senior roles, and for managers already in leadership looking to stay current with evolving marketing practices.

Yes. Organisations sponsoring five or more participants are eligible for a group discount of 10 percent on the programme fee, shared equally between the institute and the sponsoring organisation.