Indian Institute of Management Indore Campus
Indian Institute of Management Indore Campus
Apna Advantage Assured
Indian Institute of Management Indore Campus

Executive Programme in Sales and Marketing Courses at Indian Institute of Management Indore Online – Fees, Eligibility & Admission 2026

Indore
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1200+ Students enrolled in last 30 days

Overview of IIM Indore Online Executive Programme in Sales and Marketing

Significant and rapid changes in technology and methods for doing business have resulted in dramatic changes to how sales and marketing operate. Today’s businesses need employees who appreciate the ways people think, work, and respond to new technologies and who can design and implement methods and strategies for business growth. IIM Indore’s Executive Programme in Sales and Marketing assists professionals in developing these skills, along with the ability to integrate and understand the new approaches to sales and marketing.

This programme integrates the latest trends in sales and marketing with the fundamental principles of the discipline. Participants will learn about the core concepts and emerging trends in areas like consumer behaviour, marketing research, branding and sales, and the digital age of business, analytics, and strategic marketing. This programme will demonstrate how organisations are able to successfully acquire, foster, and retain customers in today’s highly competitive business arena.

This programme’s focus on the application of skills, knowledge, and concepts to the world of business is one of the programme's unique features. Through the use of numerous case studies, relevant and current examples, and business-oriented exercises, participants will gain valuable insights that will aid them in addressing issues in their work.

This programme combines strategic thinking and a business focus. Along with comprehensive and relevant knowledge of sales and marketing, participants will improve their skills and abilities to make decisions and to assume leadership roles and greater levels of responsibility in the areas of sales, marketing, and business development.

Admissions Open

Duration

12 Months

Total Fees

₹2,00,000

Mode

Online

Eligibility

For working professional

Key Highlights of the Executive Programme in Sales and Marketing

This program blends academic excellence with hands-on learning, ensuring students gain industry-relevant skills and real-world exposure.

Industry-Aligned Curriculum

Covers marketing strategy and sales with excellence, analytics, branding, and AI.

Industry-Aligned Curriculum

Global Opportunities

Fosters skills for multiple fields and worldwide business.

Global Opportunities

Placement Assistance

Aims to advance one’s career through high level business learning.

Placement Assistance

Exhaustive Content and Resources

Real time sessions, case studies, projects, tools, and insights.

Exhaustive Content and Resources

Why Choose IIM Indore Online for the Executive Programme in Sales and Marketing?

It is one of the leading management schools in India, with courses tailored for the current sales and marketing scenario. The program offers high relevance of digital marketing and analytics, along with an understanding of AI in marketing. Learning is enhanced through real business cases and projects, with faculty-led sessions providing industry-relevant insights.

The program is designed for working professionals, offering the opportunity to learn with seasoned professionals. It also focuses on developing skills to think strategically and grow business, with certification from IIM Indore after course completion.

Executive Programme in Sales and Marketing Specializations

Sales Management

Marketing Management

Digital Marketing

Marketing Analytics

Brand Management

Strategic Marketing

Distribution Management

Artificial Intelligence in Marketing

100%

Placement Rate

600+

Students Placed

24-26 LPA

Average Package

300%

Salary Hike

Eligibility to Apply for IIM Indore Online Executive Programme in Sales and Marketing

Eligibility Requirements

  • Have a Diploma (10+2+3) or a Bachelor’s degree from a recognized institution.
  • There are no restrictions on the discipline of the degree.
  • Have at least two years of full time work experience.
  • Internships are not considered full time work experience.
  • The programme is open to working professionals from all sectors.
  • The programme is particularly relevant to those in sales, marketing, and business development.
  • Marketing focused entrepreneurs are also invited to apply.
  • Application should include proof of education and work documents if required by the admitting department.
  • Admission requires reviewing a profile and verifying eligibility.

Grades

College Brochure

Download Brochure to get complete Overview

Course Syllabus and Curriculum

Phase 1: Marketing Fundamentals

6 Months

What will you learn ?

  • Basic Marketing
  • Marketing Mixing
  • Market Research
  • Understanding Consumers
  • Consumer Lifetime Value
  • Consumer Marketing
  • Branding/Brand Equity

Phase 2: Digital Marketing and Analytics

6 Months

What will you learn ?

  • Digital Marketing
  • Marketing via Search Engines
  • Marketing via Social Media
  • Managing Online Reputation
  • Business Analytics
  • Data Visualization
  • Web Analytics

Phase 3: Sales and Brand Excellence

6 Months

What will you learn ?

  • Managing Products and Brands
  • Pricing
  • Managing Sales and Forecasting

Managing Distribution and Logistics

6 Months

What will you learn ?

Phase 4: Strategic Marketing and New Technologies

6 Months

What will you learn ?

  • Strategic Marketing
  • Growth Strategies
  • Business Strategies
  • AI and Marketing
  • Integrated Marketing Communication
  • Services Marketing
  • B2B Marketing

Online Executive Programme in Sales and Marketing Course Fees

EASY EMI OPTIONS

EMI STARTS FROM

₹ 16,666/month

COURSE FEES

₹2,00,000

Cashback offer

EASY EMI OPTIONS AVAILABLE

Apply now to unlock benefits on course admission

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Potential Career options for the Executive Programme in Sales and Marketing Graduates

Job Profiles

Content Strategist

Research Analyst

PR Executive

Lecturer

Industries

Education

Media & Communication

Public Administration

Non-Profit Organizations

Admission Process of Executive Programme in Sales and Marketing at IIM Indore Online

Step 1: Eligibility Check:

You should have the right educational and professional background to meet the program prerequisites.

Step 2: Register via Apna Advantage:

The admission process can be initiated via Apna Advantage. Counselors are available to provide information on eligibility, features of the program, required documents, and to assist you in the application.

Step 3: Application Submission:

Prepare your application with the required academic, professional and personal information.

Step 4: Document Submission:

Provide your educational documents along with your work experience document, a proof of identity and any other required documents.

Step 5: Profile Assessment:

Applications are reviewed to evaluate eligibility and evaluate the professional background of applicants to the program.

Step 6: Payment of Fees:

Participants selected can make the payment for the program via the specified payment options.

Step 7: Confirmation of Enrollment:

Participants will get a confirmation of enrollment and program access after the verification process and payment completion is done.

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Career Opportunities and Guidance

While the program is mainly focused on the enhancement of participants' skills and knowledge (and thus, executive enhancement), it is expected that your career opportunities will grow in a variety of the following marketing or related positions: Sales Manager, Marketing Manager, Brand Manager, Business Development Manager, Digital Marketing Manager, Customer Success Manager, Marketing Strategist, and Commercial Operations Leader.

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Frequently Asked Questions (FAQs)

The total course fee for the Executive Programme in Sales and Marketing programme at Indian Institute of Management Indore is ₹2,00,000. The fee is typically structured and payable either semester-wise or annually, as per university guidelines.

The Executive Program in Sales and Marketing is a one-year program.

This programme is designed for practitioners in sales, marketing, business development, customer management, and related areas.

Yes. We require a minimum of 2 years full-time professional experience.

Yes, the programme covers digital marketing and search engine marketing, social media marketing, and web analytics.

Yes. Participants will learn business analytics, data visualization, and analytical framing and decision-making.

Yes. The programme covers artificial intelligence and its impact on contemporary marketing.

Yes. The programme will help entrepreneurs refine customer acquisition and improve their branding and marketing strategy and business growth.

Yes. The programme helps prepare participants for greater levels of responsibility and for management and leadership positions.

Yes. IIM Indore will issue a certificate to participants after completing the programme and fulfilling the eligibility requirements.

The programme is more focused on the development of executives and professionals than on providing traditional placement services.