Indian Institute of Management Visakhapatnam Campus
Indian Institute of Management Visakhapatnam

Executive Program In Marketing Courses at Indian Institute of Management Visakhapatnam Online

VisakhapatnamAndhra Pradesh
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Executive Program In Marketing in Indian Institute of Management Visakhapatnam Overview

Indian Institute of Management Visakhapatnam is a UGC-approved university known for academic excellence and industry-focused learning. The university offers online programs that encourage academic growth and meaningful understanding. The MA program enhances critical thinking, writing, and conceptual skills, preparing learners for academic, creative, and public service careers. Through Apna Advantage, students receive reliable support from enrollment to program completion.

Admissions Open
Duration4 Months
Yearly Fees₹60,000
ModeOnline
EligibilityFor working professional

Executive Program In Marketing Program Highlights

This program blends academic excellence with hands-on learning, ensuring students gain industry-relevant skills and real-world exposure.

Concept-Driven Curriculum

Study core theories with clear explanations, structured modules, and interactive content that enhances understanding.

Concept-Driven Curriculum

Critical Analysis Skills

Develop analytical thinking and writing skills through guided assignments, discussions, and reflective tasks.

Critical Analysis Skills

Academic Development Support

Receive structured guidance that prepares you for roles in education, writing, public service, and research.

Academic Development Support

Guided Learning Support

Learn with the help of faculty who encourage deeper understanding, critical thought, and conceptual clarity.

Guided Learning Support

Curriculum Snapshot

Semester Executive Program in Marketing Analytics - Syllabus

What will you learn ?

  • Summarise Marketing Data
  • Workshop on R Programming
  • Understanding Marketing Environment
  • Segmentation, Targeting and Positioning
  • Expert Uvach
  • Product Analytics
  • Pricing Analytics
  • Measuring Consumer Responses
  • Place Analytics
  • Promotion Analytics
  • Calculating Consumer Value
  • Qualitative Data Analysis
  • Workshop on Big Data Analysis using Python
  • Valedictory

Semester Executive Program in Digital and Social Media Marketing - Syllabus

What will you learn ?

  • Introduction to Digital and Social Media Marketing
  • Search Engine Optimisation
  • On-page SEO
  • Off-page SEO
  • Search Engine Marketing
  • Google AdWords
  • Website Creation and Management
  • Google Analytics
  • Google Tag Manager
  • What is UTM?
  • Social Media Marketing
  • Elements of Social Media Marketing Strategies
  • Game of Like and Share
  • Linking up for B2B
  • Online Storytelling
  • Hashtag World
  • YouTube Marketing
  • Contemporary Social Media Marketing Tools
  • Digital and Social Media Analytics
  • Affiliate Marketing
  • Influencer Marketing
  • Blogger Outreach
  • Online Aggregator
  • Content Marketing
  • Email/Catalog Marketing
  • Meme Marketing
  • Contextual Marketing
  • Digital and Social Media Marketing for B2B
  • Online CRM
  • Project Presentation and Valedictory

Online Executive Program In Marketing Course Fees

EASY EMI OPTIONS

EMI STARTS FROM

₹ 15,000/month

ELIGIBLE FOR ₹10,000* CASHBACK

COURSE FEES

₹60,000

Cashback offer

Claim up to 10,000* EMI Cashback

Apply now to avail your cashback offer on course admission

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Potential Career options for the Executive Program In Marketing Graduates

Job Profiles

Content Writer

Academic Researcher

Public Relations Executive

Social Worker

Industries

Education

Media & Communication

Public Administration

Non-Profit Organizations

Eligibility for online Executive Program In Marketing Program

Educational qualification

Undergraduate degree in any discipline

Grades

<ul><li>The applicants must have an undergraduate degree in any discipline from a recognized university.</li><li>The applicants should have industry experience of at least 2 years.</li></ul>

College Brochure

Download brochure for complete overview

Admission Process for Indian Institute of Management Visakhapatnam University

Everything you need to know about getting into Executive Program In Marketing program for the Indian Institute of Management Visakhapatnam university

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Commonly asked questions