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Online MBA in Marketing at O.P. Jindal Global University

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About Online MBA in Marketing at O.P. Jindal Global University

The Online MBA in Marketing provided by O.P. Jindal Global University via Jindal Global Business School aims at imparting knowledge on modern marketing management to learners, along with acquiring skills of effective business leadership. This course is entirely delivered online to learners, blending theoretical studies with practical applications of business in real-life situations for beginners as well as those already in a career. The MBA course offered by O.P. Jindal Global University is divided into four academic semesters and spans over a period of one year.

It starts with providing foundational business knowledge on subjects like Economics, Business Statistics, Organisational Behaviour, Finance, and Ethics in Business, followed by moving on to the subject of specialization. In this case, subjects like Consumer Behaviour, Services Marketing, Design Thinking, and Artificial Intelligence are taught under the specialization of Marketing.

This program operates on a cohort model whereby the participants undergo recorded lecture sessions, live sessions with faculty members, independent research projects, and a capstone project. Each term involves several credits courses that include experiential projects geared towards fostering problem-solving and decision-making skills. Additionally, students get a specialization certificate for completing the Marketing Track in addition to the MBA course. The course content has been developed to foster analytical skills, customer-oriented strategy development, branding techniques, and digital marketing skills.

Online MBA in Marketing Fees

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₹7,500/month

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₹1,09,000

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Fee Structure for Online MBA in Marketing

The fee schedule for the Online MBA in Marketing is the same as that for the Online MBA course offered by the university. The fee includes all the aspects, which comprise the entire curriculum, recorded lectures, live online discussions, projects, evaluations, support services, as well as the awarding of the MBA degree and the certification in the specialisation of Marketing.

Students are also provided the facility of accessing the online learning platform and other course resources. In addition, students can pay the fees in installments, as per the EMIs available from the university. It is possible that the candidates may have to undergo certain seat blocking formalities and document verification in the admission procedure.

Fee Component

Amount

Total Tuition Fees
Total Exam Fees
₹100
Registration Fees
₹500

*Fees and course details are subject to change as per university updates

Career Opportunities after an Online MBA in Marketing

An Online MBA in Marketing prepares graduates for a wide range of managerial and strategic roles across industries. Marketing has evolved significantly with the rise of digital platforms, customer analytics, and data-driven decision-making, creating strong demand for qualified professionals. Graduates can pursue careers as Marketing Managers, Brand Managers, Product Marketing Managers, Digital Marketing Specialists, Customer Relationship Managers, Market Research Analysts, Sales Managers, and Business Development Managers. The programme's focus on consumer behaviour, services marketing, design thinking, and emerging technologies helps learners understand modern customer expectations and competitive market dynamics. Professionals already working in sales or marketing can leverage the degree to move into leadership positions, while entrepreneurs can apply marketing frameworks to strengthen business growth and customer acquisition strategies. The qualification also supports career transitions into consulting, advertising, retail, e-commerce, and corporate marketing functions.

Job Profiles

Marketing Manager

Brand Manager

Digital Marketing Manager

Product Marketing Manager

Market Research Analyst

Growth Manager

Sales Manager

Customer Experience Manager

Industries

FMCG

E-commerce

Retail

Advertising

Media

Consumer Goods

Technology

Telecommunications

Hospitality

Online program brochure

Download Brochure to get complete overview

Admission Requirements & Eligibility for Online MBA in Marketing

Applicants interested in joining the Online MBA in Marketing program are expected to have a bachelors degree in any field from an accredited university. Candidates who have scored over 50% marks in their graduation are usually exempted from taking the JMAT entrance test. However, candidates scoring less than 50% marks may have to take the JMAT online test that lasts for 30 minutes. Further, candidates scoring qualifying marks in CAT, XAT, MAT, GMAT, GRE, CMAT, NMAT, and ATMA tests in the prescribed validity period are exempted from appearing for JMAT. Some of the steps involved in the admission procedure are online application form submission, eligibility assessment, entrance test validation if any, booking a seat, paying the fees, and document validation.

1

Reserve Seat Online

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2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Online MBA Learning Experience at O.P. Jindal Global University

The Online MBA learning process at O.P. Jindal Global University aims at making the process convenient for the learners without sacrificing the quality of the programme. They study using recorded videos, live classes, experiential learning assignments, self-study research tasks, and culminating assignments. It is based on a well-structured cohort system that promotes interaction between the participants but gives each learner the freedom to study anywhere. The various courses are taught through the guidance of experts and use practical examples that relate theory to real-world business issues. Emphasis is placed on solving problems, analysis skills, leadership training, and decision making. Through constant assessments, project work, and specialized subjects, the students obtain both theoretical knowledge and practical insights.

Industry Ready

Learn through live and on-demand industry focused classes

Industry Ready

Global Opportunities

Build networks and gain industry insights.

Global Opportunities

Placement Assistance

Get job-ready with expert placement support.

Placement Assistance

Exhaustive Content & Resources

Access e-library resources and free Coursera content.

Exhaustive Content & Resources

FAQs for Online MBA in Marketing at O.P. Jindal Global University

Yes. Students receive an MBA degree from Jindal Global Business School, O.P. Jindal Global University, along with an additional certificate mentioning their Marketing specialization upon successful completion of the programme.

The Online MBA is designed as a one-year programme divided into four academic terms. Each term consists of structured coursework and experiential learning components.

The Marketing specialization includes Consumer Behaviour, Services Marketing, Design Thinking, and Artificial Intelligence. These subjects help learners understand modern marketing practices and customer-focused business strategies.

Yes, The programme is delivered online and offers flexibility through recorded lectures and scheduled live sessions, making it suitable for working professionals as well as recent graduates.

Yes, Along with recorded learning content, students participate in regular live sessions conducted by faculty members to enhance understanding and engagement.

No, Candidates with a recognized bachelor's degree can apply. The programme is open to both fresh graduates and experienced professionals.

Assessment includes assignments, research projects, presentations, experiential learning activities, and a capstone project. The objective is to evaluate both conceptual understanding and practical application skills.

Yes, Every term incorporates experiential learning through independent research projects and practical business assignments. The final term includes a capstone project that integrates knowledge gained throughout the programme.

Yes, The curriculum's focus on consumer behaviour, design thinking, and technology-driven business practices provides a strong foundation for careers in digital and traditional marketing domains.

Students gain a recognised MBA degree, a Marketing specialization certificate, flexible online learning, industry-relevant curriculum, experiential projects, and exposure to contemporary business and marketing practices that support career advancement.