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Online MBA in Marketing at Yenepoya University

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About Online MBA in Marketing at Yenepoya University

Yenepoya University's Online BBA in General Management provides students an opportunity to pursue an undergraduate degree involving the basics of business management through the means of an online, flexible curriculum. Students looking to establish a career in management, entrepreneurship, and business are the target students for this program.

General Management encompasses the main components of a business, focusing on managerial decision-making and an understanding of organisational structures and operations. This program includes the major areas of management such as marketing, finance, human resource management, and strategic management.

The curriculum of the program aims to include key components of managerial skills such as a base understanding of project management, financial planning, and an understanding of organisational behaviour to facilitate improved teamwork in an organisation.

The program is offered in a series of semesters in a credit-based system in which students gain a solid understanding of the various concepts in management. This is furthered through the different semestral courses in which students are taught analytical thinking and managerial skills.

The goal of this program is to prepare students to enter the business world serving in management and marketing and consulting and entrepreneurial roles. This program provides students with a pragmatic understanding of business while combining theory and practice.

The curriculum lays an educational framework for the multiple paths students may take in management encompassing both the corporate and entrepreneurial world..

Curriculum Snapshot

Semester 1

What will you learn ?

  • Fundamentals of C Programming
  • Probability and Statistics
  • Generative AI for App Development
  • Database Management Systems
  • HTML, CSS, and JavaScript for Web Development

Semester 2

What will you learn ?

  • Operating Systems
  • Python Programming
  • Data Structures and Algorithms
  • Cloud Computing Foundations
  • UI Development Using React

Online MBA in Marketing Fees

EASY EMI OPTIONS

EMI STARTS FROM

EMI Starting at ₹2,083

COURSE FEES

₹50,000

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EASY EMI OPTIONS AVAILABLE

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Fee Structure for Online MBA in Marketing

Yenepoya University is transparent about the fee outline for the Online BBA in General Management within both domestic and international categories. The program uses a per year payment system, making it easier for students to manage their tuition.

The fee outline for domestic students is categorized per year to include delivery of lectures, learning materials and use of the learning platform. This structure is meant to accommodate the fee outline while providing unrestricted access to online learning resources.

The international students' program has a separate fee outline to account for global access to the learning platform and academic resources. The total fee outline is categorized to be paid in yearly installments to provide flexibility.

The fee outline is also inclusive of additional relevant components such as examination and administrative charges where indicated. The university is open about its fee outline to ensure the applicants understand the costs before enrolling.

The fee outline is also transparent, flexible, and structured, allowing students to enroll in the program from a range of different regions without having to worry about the costs.

Fee Component

Amount

Total Tuition Fees
₹50,000
EMI Starting at ₹2,083
Total Exam Fees
₹100
Registration Fees
₹500

*Fees and course details are subject to change as per university updates

Career Opportunities after online MBA in Marketing

The Online MBA in Marketing Program at Yenepoya University offers students the ability to work in almost any field. Students after this program work in either the creative or analytical aspect of marketing, which aims at developing a strategy. Due to this, the principal avenues of work consist of careers in Marketing, Digital Marketing, Branding, or Product Management.

There are many jobs post-graduation, such as an Advertising and Promotions Manager, Social Media Manager, and Public Relations Manager, where you would utilize skills in communication and branding approaches. Graduates can also find jobs delivering engagement and assistance to an organization's patron base in the area of market research and content strategy to make decisions informed by data.

As a result of the breadth of opportunities afforded by the different career paths pursued by graduates of the program post-graduation, the program is designed to offer participants an in-depth understanding of both contemporary opportunities and traditional avenues in the marketing industry. Graduates have the chance to construct a sustainable career in marketing with an understanding of marketing fundamentals and contemporary industry dynamics.

Job Profiles

Brand Manager

Digital Marketing Manager

Product Manager

Social Media Manager

Industries

Finance

Technology

IT Management

Human Resources

Banking and Financial Services

Healthcare

FMCG

Online program brochure

Download Brochure to get complete overview

Admission Requirements & Eligibility for Online MBA in Marketing

The online BBA in General Management entry qualifications from Yenepoya University show that candidates must have finished the 10th and 12th of their respective schooling.

Examples of educational boards include the State, CBSE, ICSE, NIOS, and IGCSE, in addition to those recognized by international and national authorities. Students with qualifications that have the same status and equivalence to those awarded by the acknowledged authorities may also apply.

The program allows learners from various educational backgrounds to apply as long as the candidate has completed higher secondary schooling. A particular stream restriction is not stated, as students who have completed the science, commerce, and arts streams are also eligible.

The university aims for a completely online and streamlined admission framework. Academic documents are to be submitted by candidates, and the application form must be filled out in accordance with the university's admission principles that guide the enrollment process.

These standards aim to provide access to the program while also reflecting appropriate expectations for candidates.

1

Reserve Seat Online

Reserve your seat from Apna advantage

2

Talk to Counsellor

Our team will connect with you to guide you through the next steps.

3

Complete your application

Submit the required documents and complete the application process with your counselor's help.

4

Pay the Course Fee

Once everything's in place, you can proceed to pay the course fees and secure your admission.

Documents Required For Admission:

  • Scanned Copy of a Passport-size Color Photograph.
  • Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
  • KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
  • Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).

Online MBA in Marketing learning experience at Yenepoya University

Studying for the online BBA in General Management at Yenepoya University enables you to enjoy easy, flexible learning that implements the use of student-friendly online learning systems.

The online learning system allows you to learn on your own time by digital access to course materials, which you can use to study whenever you can. The organisation of the program allows for structured learning, which takes place in different terms each consisting an academic semester.

The materials are crafted in such a way that the student can learn and manage their own expectations. This learning is also designed for learners to become gradually enabled in the field or the area of which management concepts of marketing, finance, human resources, and operations is concerned.

The program also focuses learning on the area of the concepts that management entails. This is largely on the concepts of project management, financial planning, and organisational behavior. This kind of learning purports to provide a wholesome and a genuine understanding of the real world of business in management.

The learning system online is crafted in such a manner that you provide progress, the learning system and management priorities that are flexible for the learners.

Industry Ready

Learn through live and on-demand industry focused classes

Industry Ready

Global Opportunities

Build networks and gain industry insights.

Global Opportunities

Placement Assistance

Get job-ready with expert placement support.

Placement Assistance

Exhaustive Content & Resources

Access e-library resources and free Coursera content.

Exhaustive Content & Resources

FAQs for Online MBA in Marketing at Yenepoya University

A: The program is structured across multiple semesters, allowing students to complete their studies in a flexible timeframe while covering all required credits and subjects.

A: The curriculum includes a mix of core business subjects and specialized marketing areas such as consumer behavior, brand management, digital marketing, and marketing analytics.

A: Yes, the online format is designed to accommodate working professionals by offering flexible access to course materials and learning resources.

A: Graduates can explore roles such as Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, and other positions in advertising, social media, and public relations.

A: Applicants must have an undergraduate degree from a recognized university with the required minimum aggregate. Final-year students may also apply.

A: The program is delivered through an online platform that provides access to lectures, study materials, and interactive learning components.

A: Yes, students can choose from multiple payment plans, including semester-wise and yearly options, to suit their financial preferences.

A: Yes, the curriculum incorporates case studies and real-world applications to help students understand how marketing strategies are implemented in practice.