Online MBA in Marketing & Human Resource Management at Yenepoya University
Online MBA in Marketing & Human Resource Management at Yenepoya University
About Online MBA in Marketing & Human Resource Management at Yenepoya University
Yenepoya University's Online BBA in General Management provides students an opportunity to pursue an undergraduate degree involving the basics of business management through the means of an online, flexible curriculum. Students looking to establish a career in management, entrepreneurship, and business are the target students for this program.
General Management encompasses the main components of a business, focusing on managerial decision-making and an understanding of organisational structures and operations. This program includes the major areas of management such as marketing, finance, human resource management, and strategic management.
The curriculum of the program aims to include key components of managerial skills such as a base understanding of project management, financial planning, and an understanding of organisational behaviour to facilitate improved teamwork in an organisation.
The program is offered in a series of semesters in a credit-based system in which students gain a solid understanding of the various concepts in management. This is furthered through the different semestral courses in which students are taught analytical thinking and managerial skills.
The goal of this program is to prepare students to enter the business world serving in management and marketing and consulting and entrepreneurial roles. This program provides students with a pragmatic understanding of business while combining theory and practice.
The curriculum lays an educational framework for the multiple paths students may take in management encompassing both the corporate and entrepreneurial world..
Curriculum Snapshot
Semester 1
What will you learn ?
- Fundamentals of C Programming
- Probability and Statistics
- Generative AI for App Development
- Database Management Systems
- HTML, CSS, and JavaScript for Web Development
Semester 2
What will you learn ?
- Operating Systems
- Python Programming
- Data Structures and Algorithms
- Cloud Computing Foundations
- UI Development Using React
Online MBA in Marketing & Human Resource Management Fees
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COURSE FEES
₹50,000
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Fee Structure for Online MBA in Marketing & Human Resource Management
Yenepoya University is transparent about the fee outline for the Online BBA in General Management within both domestic and international categories. The program uses a per year payment system, making it easier for students to manage their tuition.
The fee outline for domestic students is categorized per year to include delivery of lectures, learning materials and use of the learning platform. This structure is meant to accommodate the fee outline while providing unrestricted access to online learning resources.
The international students' program has a separate fee outline to account for global access to the learning platform and academic resources. The total fee outline is categorized to be paid in yearly installments to provide flexibility.
The fee outline is also inclusive of additional relevant components such as examination and administrative charges where indicated. The university is open about its fee outline to ensure the applicants understand the costs before enrolling.
The fee outline is also transparent, flexible, and structured, allowing students to enroll in the program from a range of different regions without having to worry about the costs.
Fee Component
Amount
*Fees and course details are subject to change as per university updates
Career Opportunities after Online MBA in Marketing & Human Resource Management
Potential career paths encompass a variety of destinations, including training and development, organizational development, and relations with employees. The program prepares learners for other professions that will integrate both fields, like corporate strategy, business development, and employer branding. These career options occur in segments like retail, services, and corporate. This program prepares learners to formulate and execute strategies related to customers and the market, as well as manage and coordinate the workings of the organisation.
Job Profiles
Industries
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Admission Requirements & Eligibility for Online MBA in Marketing & Human Resource Management
The online BBA in General Management entry qualifications from Yenepoya University show that candidates must have finished the 10th and 12th of their respective schooling.
Examples of educational boards include the State, CBSE, ICSE, NIOS, and IGCSE, in addition to those recognized by international and national authorities. Students with qualifications that have the same status and equivalence to those awarded by the acknowledged authorities may also apply.
The program allows learners from various educational backgrounds to apply as long as the candidate has completed higher secondary schooling. A particular stream restriction is not stated, as students who have completed the science, commerce, and arts streams are also eligible.
The university aims for a completely online and streamlined admission framework. Academic documents are to be submitted by candidates, and the application form must be filled out in accordance with the university's admission principles that guide the enrollment process.
These standards aim to provide access to the program while also reflecting appropriate expectations for candidates.
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Documents Required For Admission:
- Scanned Copy of a Passport-size Color Photograph.
- Scanned Copy of the Original Qualifying Examination Certificate / Marksheet.
- KYC Documents (Aadhaar Card, PAN, Voter ID, etc).
- Scanned Copy of Date of Birth Proof (X Marksheet/School Leaving Certificate/Transfer Certificate/Character Certificate).
Online MBA in Marketing & Human Resource Management Learning Experience at Yenepoya University
The online learning system allows you to learn on your own time by digital access to course materials, which you can use to study whenever you can. The organisation of the program allows for structured learning, which takes place in different terms each consisting an academic semester.
The materials are crafted in such a way that the student can learn and manage their own expectations. This learning is also designed for learners to become gradually enabled in the field or the area of which management concepts of marketing, finance, human resources, and operations is concerned.
The program also focuses learning on the area of the concepts that management entails. This is largely on the concepts of project management, financial planning, and organisational behavior. This kind of learning purports to provide a wholesome and a genuine understanding of the real world of business in management.
The learning system online is crafted in such a manner that you provide progress, the learning system and management priorities that are flexible for the learners.
Industry Ready
Learn through live and on-demand industry focused classes
Global Opportunities
Build networks and gain industry insights.
Placement Assistance
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Exhaustive Content & Resources
Access e-library resources and free Coursera content.
FAQs for Online MBA in Marketing & Human Resource Management at Yenepoya University
A: The program focuses on integrating marketing strategies with human resource management practices, covering areas such as consumer behavior, digital marketing, talent management, and organizational development.
A: Candidates with a bachelor's degree from a recognized university are eligible. Students in their final semester of undergraduate study can also apply.
A: Graduates can pursue roles such as Marketing Manager, Digital Marketing Strategist, HR Manager, Talent Acquisition Specialist, and positions in training and development or organizational development.
A: Yes, the program incorporates case studies and real-world business scenarios to provide practical exposure and enhance problem-solving skills.
A: Yes, the flexible online format allows working professionals to balance their studies with their job responsibilities.
A: Students will gain skills in marketing strategy, human resource management, leadership, employee engagement, and data-driven decision-making.
A: Yes, the program is designed to provide expertise in both areas, enabling graduates to explore roles across marketing, HR, and business strategy.
A: By combining theoretical knowledge with practical case studies and real-world applications, the program ensures that students are industry-ready and capable of handling complex business challenges.
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